Fidelity Spire App

Fidelity Spire is designed to fit the needs of younger generation who are seeking guidance and tools to prioritize their financial needs. App was featured in App Store “Apps We Love Right Now” 2020. Currently the app helps to prioritize goals, track paying off debt, compare goals to see trade offs and provides customized articles based on selected priorities.

The experience was built on JTBD insights, focus groups sessions with segment audience and UX usability sessions. The main goal was to test the app in market and iterate based on user feedback. It went through several design iterations. Internal employees feedback in beta solidified the direction of MME1experience. MME2 experience was released in April to a segment of internal customers, followed by a national launch in July 2020.

Owned design system governance, maintained component library, enforced component compliance. Product areas of ownership include onboarding, accounts, guest-member experience, goal setup flow, linking of accounts to goals and account opening.